Brands Online

Everyone loves a Big Mac or McNuggets and in this post we'll analyze how
this beloved fast-food chain uses social media to promote these guilty pleasures and communicate with customers.

McDonald's Facebook page has over 27 million fans and their local markets have all generated several hundreds of thousands "likes." Despite all of their fame and fans, McDonald's does not do much posting on its Facebook wall. McDonald's usually posts less than five updates a month, but each post attracts thousands of 'likes' and comments. They often post fun promotional videos for audiences to share such as the one attached to market their current Trick. Treat. Win. campaign:  https://www.facebook.com/McDonalds/videos/166282910945582/?t=7 McDonald's makes no effort to respond to these comments. Most posts by McDonald's are product promotions. McDonald's local market Facebook pages are much more active and post several times a week. The McDonald's corporation does not spend much money Facebook, but still has high levels of engagement.

Unlike on Facebook, McDonald's invests a lot of time and effort in their active Twitter accounts. The official USA McDonald's does not tweet everyday, instead usually a few times a week. The company avoids tweeting anything off-message or that is too quirky. It remains focused on product promotion. McDonald's social team does respond to a handful of users on Twitter a day, but usually only positive comments. https://twitter.com/McDonalds

The company also has an official corporate account: https://twitter.com/McDonaldsCorp/with_replies. This account has far fewer followers, but responds to a much greater number of mentions. It occasionally responds to complaints, but it only responds to about 20 costumers a day. This account focuses more on the corporation and what they are doing outside of food promotions.

McDonald's isn't very active on Pinterest, http://pinterest.com/mcdonalds/. Most of its pins are directly from the website or the company's Flickr. The companies Pinterest is simple but streamline among the other platforms.

I think one way this brand could improve is by responding to its costumers' concerns. There are clearly issues within the McDonald's corporations and by ignoring the complaints of costumers it feels as if the company doesn't care about solving these issues.